SEO stands for Search Engine Optimization and it means just that:  optimizing your website for search engines so they will rank your website and content above your competition.  There is a lot involved in good SEO but it boils down to two things: creating great content that people are searching for and helping search engines find that content.

People finding your business online is important. Referrals from agents will always be important but home buyers today and even more in the future will search out an inspection company on their own.  If they search for your company name and your website doesn’t come up, you lose that inspection.  There are very few second chances in search.

Yes, we stay up-to-date with the latest SEO trends, algorithm changes, and industry best practices. The SEO community, much like the home inspector community, loves to share information.

Google is always developing new and better ways to sift through the colossal amount of information that is the internet, and help their users find what they are looking for.  They tell us how to organize content, what to improve on our websites, and how to make a better user experience.

While things are always changing in SEO, the fundamentals really haven’t.  Great content that fulfills the searcher’s intent will always be the most important part of SEO.

We use various metrics and analytics tools to measure the success of an SEO campaign. These include tracking keyword rankings, organic traffic, conversion rates, bounce rates, backlinks, and more. We provide regular reports and analysis to keep you informed about the progress and results of our SEO efforts.

But ultimately, our focus is on one metric: more inspections on your calendar.

Yes, this is the only kind of SEO we offer for home inspectors.

Search engines go through websites at different speeds. Sometimes it takes just one day, and other times it can take a few months to see good results. From what we’ve noticed, we usually see changes in rankings within 30 days, and sometimes even within a week but it depends on your competition and how good your content is.

You should be careful of companies that promise instant results because it’s impossible to know when your website will be checked by the search engine. The process happens randomly, so we can’t predict exactly when it will happen but there are things that we can do to encourage the process.

Google gives us tools to help guide their crawlers to your website and index your content. We use those tools and guidelines so there are no unnecessary roadblocks.

SEO is a long term commitment.  Google is looking for authoritative content from expert sources which takes time to establish.  We recommend committing to an SEO campaign for at least 6-12 months.

The core service we offer is Search Engine Optimization.  In a (big) nutshell, that means keyword research, on-page optimization, technical SEO audits, link building, content creation, local SEO, and SEO reporting and analysis.

Content Marketing is the second service we offer.  With our Content Marketing service we produce high quality, well researched content that will benefit searchers in your local area.  It’s not a thin article with stock photos that has been used on countless other home inspector websites.  This is custom, unique content that you own, optimized for your audience in your service area.

The third service is a one-time Website SEO Audit.  We inspect every aspect of your site from the crawlspace to the attic and give you an actionable report that you can put to use right away.

For those home inspectors who need a new website or a website redesign, we offer that as well on a limited basis.

Many of the keywords for someone searching for a home inspector are obvious: home inspector near me, home inspection company in my city, etc. We go beyond the obvious and dig into the ‘long tail’ keywords that people are searching for.

This process involves analyzing various factors such as search volume (how many people are searching for those keywords), competition (how many other websites are using the same keywords), and user intent (what people are trying to find when they use those keywords).

Armed with this data, we can create content that will answer the questions your customers are asking.

By carefully selecting these keywords, we aim to drive home buyers in your area to your website so they book an inspection with you.

Unfortunately no.  Ask any legit SEO company and they will tell you the same thing.  We can’t control the search engines and how they rank websites. Our job is to make it easy for them to find and index your website, and provide the best and most useful content for their users.

There are paid advertising options where you can buy the top spot for a given keyword but that is not SEO.  With SEO we focus on the organic search results which win the majority of clicks, well above the paid results.

Be cautious if someone offers a guarantee of top search engine rankings.

To get started with our SEO agency, simply contact us through our website or give us a call. We will schedule an initial consultation to discuss your business goals, evaluate your website’s current state, and recommend the most appropriate SEO strategies to help you achieve success.